Transforming CityU EMBA's Brand Identity
CityU’s Executive MBA program has undergone a significant revamp to enhance its curriculum and market appeal. To align this transformation, it needed a fresh, modern brand identity to reflect its innovation, prestige, and forward-looking vision.
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Infuse modernity into the brand’s prestigious and professional identity.
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Used a timeless black-and-white base for elegance and professionalism.
Added bold accent colors to convey a futuristic vision.
Adopted minimalist layouts for a sleek, luxurious look.
Highlighted three pillars: innovation, Asia connection, and financing focus.
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This bold design effectively rejuvenated the brand’s image and enhanced its reputation.
